WTM London 2025 Set for Biggest Edition in Its 45-Year History

The World Travel Market (WTM) London 2025, organized by RX, is preparing to host the largest edition in its 45-year history, unveiling an ambitious conference program that unites more than 40 confirmed sessions under the central theme: “Reimagining Travel in a Changing World.”

For the first time, all presentations and stages will revolve around a single unifying theme, giving experts from across the globe the opportunity to examine the future of tourism, from shifts in traveler behavior to new international policies shaping the industry.

WTM London, which reported a 19% increase in overall attendance in 2024 and a surge in interest in sustainability issues, will once again feature iconic events including the WTM Trends Report (produced with Oxford Economics) and the WTM Ministers’ Summit, now in its 19th edition and welcoming global tourism leaders.

The agenda also features a series of specialized summits, such as the DEAI Summit (focused on global inclusion), the Technology Summit (addressing empathy in travel through innovation), the Geo-economics Summit (analyzing macroeconomic transformations), the Marketing Summit (on the evolution of tourism marketing), and the Sustainability Summit, provocatively titled “Sustainable Tourism is Dead – Long Live Sustainable Tourism.”

Additional highlights include exclusive sessions for media and content creators, exploring the impact of artificial intelligence on travel storytelling, as well as keynote speeches. Among them, culinary futurist Tony Hunter will discuss how Generation Alpha is reshaping the future of culinary tourism.

“The pace of change in travel is accelerating. We've asked our speakers to help attendees thrive during this pivotal moment for the industry,” said Brooke Gilbertson, Conference Manager at WTM London.

With this ambitious program, WTM London 2025 reinforces its reputation as the world’s most influential meeting point for travel and tourism professionals.