WTM Virtual Offers Exhibitors the Best of Both Worlds
WTM Virtual will take place online on November 8-9, after WTM London, which will be a physical event at ExCeL London on November 1-3.
All exhibitors will have a presence at both events, offering them an even better return on their investment and worldwide exposure for their brands.
New for 2021 is a flexible package, designed to help exhibitors who cannot visit London because of travel restrictions or time constraints.
The solution gives these exhibitors a physical stand on the show floor – called Stand Activation, in the form of a dedicated lightbox, promoting their brand without the need for staff.
Exhibitors can choose to be a main stand-holder with a large lightbox or take a smaller light box in the middle of the stand.
Visitors to ExCeL can explore the stands and find out more about each brand by downloading details via a QR code scanner on each lightbox.
There is no need for a stand host but WTM London can arrange for representatives to be there to help promote the brand and generate business leads.
After making connections at WTM London at ExCel, exhibitors will be able to keep conversations going and build more business opportunities at WTM Virtual on the following week.
They can achieve this through one-to-one meetings on video and networking with buyers who have their own tailored attendee profiles.
There will also be industry debates and forums with experts across a range of issues, such as hospitality, aviation, responsible tourism and post-pandemic recovery.