TripAdvisor Debuts TripAdvisor for Business B2B Division

TripAdvisor has launched TripAdvisor for Business, which is designed to give the tourism industry access to more than 34 million monthly visitors to the TripAdvisor website. The company also announced its plans for continued expansion in Asia Pacific.

TripAdvisor for Business incorporates new B2B revenue streams, including Business Listings and Vacation Rentals. Business Listings, which launched in January 2010, allows hoteliers to connect directly to millions of researching travelers, converting potential customers to paying guests. Hoteliers, innkeepers and B&B owners can sign up for TripAdvisor Business Listings at www.tripadvisor.com/businesslistings.

Launched in early 2009, Vacation Rentals helps property managers and individual home owners list their properties and showcase hotel alternatives on TripAdvisor. The service currently includes more than 100,000 verified vacation rental properties and accompanying reviews by real travelers in more than 5,000 regions.

TripAdvisor Business Listings and Vacation Rentals feature a flat-fee subscription service. Christine Petersen, who joined TripAdvisor in 2004 and served the company as chief marketing officer, has been selected to lead the new division as president of TripAdvisor for Business.

More than half of the traffic to TripAdvisor-branded websites comes from outside the U.S. The company said Asia Pacific represents a region of enormous potential for travel industry growth.