The UNWTO & WTM Ministers’ Summit is one of the highest-profile sessions of the entire event. Now in its tenth year, more than 100 tourism ministers and their aides from around the world were joined by board-level representatives from some of the biggest travel companies.
New channels to market and new marketing channels dominated day two of the Travel Tech Show at WTM. A compelling presentation from a Facebook executive told the packed room that it has a handle on consumer behaviour and can spot user trends. Neasa Costin, travel vertical lead, EMEA, global marketing solutions, said that the challenge for many travel companies is differentiation.
The world’s oldest surviving republic, a luxury chauffeur service in Iceland, an African destination that has high hopes for tourism, a national airline and the developers of a ground-breaking app, are all among more than 150 new exhibitors waiting to do business at World Travel Market London 2016.
Minister of Tourism from over 50 countries and leaders from the private sector companies and associations will convene at the Ministers Summit organized by the World Tourism Organization (UNWTO) and the World Travel Market in London, to discuss safe, secure and seamless travel.