Atari Hotels Revs Up Plans for Big Break in the U.S.

Atari Hotels has signed a deal with GSD Group to build video game-themed Atari Hotels in the United States.

Following the signing, the first location is expected to break ground in Phoenix, Arizona, later this year.

Atari hopes to build a unique lodging experience combining the iconic brand with a one-of-a-kind video game-themed destination.

The hotels will offer fully immersive experiences for every age and gaming ability, including the latest virtual and augmented reality devices.

Select hotels will also feature state-of-the-art venues and studios to accommodate esports events.

Hotel development and design is being led by Shelly Murphy’s GSD Group and Napoleon Smith, producer of the successful Teenage Mutant Ninja Turtles film franchise reboot.

True North Studio, a leading Phoenix-based real estate developer will develop the first Atari-branded hotel.

There are plans for further hotels in Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco and San Jose.