Airbnb's Controversial Deal Lets Tourists Fight Gladiators at Rome’s Colosseum

A controversial deal between Airbnb and the Colosseum will let users participate in staged gladiator fights at the ancient Roman amphitheater, marking the first such event in two millennia. The $1.5 million sponsorship is aimed at promoting "a more conscious tourism" while funding an educational program about the Colosseum's history.

Eight Airbnb users and their guests will take part in faux gladiator battles on May 7-8, following the same underground route used by real gladiators in ancient Rome. The experience, which takes place after the Colosseum's closing time, is free but open to applicants chosen by lottery on November 27.

The sponsorship also ties into the release of Ridley Scott’s film Gladiators II, which premiered in Italy on Thursday. Alfonsina Russo, superintendent of the Colosseum Archaeological Park, defended the deal, noting that partnerships like this are crucial for funding park projects. Similar agreements have been made with other entities, such as the Italian brand Tod’s, which financed a multimillion-dollar renovation of the monument.

However, critics argue that the deal reflects the troubling trend of "touristification." Alberto Campailla, a housing activist, condemned Airbnb's involvement, claiming that short-term rental platforms contribute to overtourism and worsen the housing crisis in cities like Rome, pushing residents out of both city centers and suburbs.

Tourists also voiced concerns, with Jaime Montero from Madrid saying that turning the Colosseum into an amusement park diminishes its cultural essence. Salvatore Di Matteo from Naples expressed unease, warning that such corporate takeovers of historic landmarks are concerning.

The Colosseum, built in the 1st century, was once the center of gladiatorial games and public spectacles until the 6th century. Today, it remains a symbol of ancient Rome, drawing millions of visitors annually.