François Baltus-Languedoc Tapped as New CEO of the Martinique Tourism Authority

The Martinique Tourism Authority is pleased to announce the appointment of François Baltus-Languedoc as CEO of the MTA on September 25, 2019.

Mr. François Baltus-Languedoc’s missions at the helm of the Martinique Tourism Authority will be to devise and implement innovative strategies to develop the appeal of the destination, both in terms of promotion towards international markets, as well as to advance the tourism offer in Martinique.

Having held a variety of management positions within prestigious international groups* during his 25 years in the travel and international hospitality industries, Mr. François Baltus-Languedoc has many assets to succeed in this new challenge. 

He has expertise in tourism strategy, in business tourism, a global vision of the high-end and mid-level hotel sector, and in-depth knowledge of the prospecting markets (North America and Europe) and potential markets (Latin America, South East Asia) of the Martinique Tourism Authority.