Abu Dhabi Steps Up Presence at ITB Berlin

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03 March 2014 2:42pm
Abu Dhabi Steps Up Presence at ITB Berlin

Abu Dhabi’s pavilion at this year’s ITB Berlin – one of the world’s top B2B travel shows which runs in the German capital from March 5-9 – will showcase three key destinations in one emirate and almost 70 product lines.

“It’s our strongest ITB delegation to date which keenly reflects the growth in the destination’s supplier base, experience line up and product portfolio,” explained Mubarak Al Nuaimi, Director Promotions & Overseas Offices, Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), which is mounting the pavilion.

The pavilion this year is divided between three distinction ‘destinations within the destination.’ These include Abu Dhabi city – the United Arab Emirates’ capital and its immediate surrounds; Al Ain – the emirate’s Oasis City heritage heartland and Al Gharbia – the emirate’s Western Region characterised as where the desert meets the sea.

“The visitor offering of Abu Dhabi emirate is extremely diverse and we wish to show more of the options available,” explained Al Nuaimi. “We want to encourage visitors to get out into the wider emirate to experience our heritage, captivating landscape and myriad of activities.

“We have more opportunities than ever to grow our business from Europe, particularly Germany, with airberlin planning to introduce a second daily flight between Berlin and Abu Dhabi from October 26th increasing route capacity by 2,093 seats. Etihad Airways and airberlin have also expanded their codeshare agreement to India which means that Etihad passengers from Germany will be able to book flights to six Indian destinations, via Abu Dhabi. This opens up huge new stopover opportunities for us.”
 

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