Amadeus Unveils Travena as New Web-Based Booking Solution

Amadeus Unveils Travena as New Web-Based Booking Solution
By Kate Rice

Amadeus has introduced Amadeus Travena, which it describes as the travel industry’s first fully web-based booking solution for travel agents. Agents can access Amadeus Travena via a web browser and log on for secure access to Amadeus content—air, hotel, rail, car, cruise, tour and more. This web-based solution also allows for quick deployment of new content and functionality from Amadeus.

As it evolves, Amadeus Travena will also be customizable with an intuitive workflow that can be tailored to an agency’s unique processes and business objectives. Agencies will be able to set preferences and rules to access Amadeus Travena the way they want, as well as optimize content, features, and interactions to maximize their productivity. Additionally, with Amadeus Travena, travel content can be integrated from wide variety of third-party booking applications, allowing agents to use the same interface for all booking and itinerary tasks.

Travena’s “Cryptic Magic” feature converts cryptic commands from any GDS into a graphical interface. This dual-mode feature enables agents to use Travena based on their GDS expertise and overall work preferences while minimizing training time and increasing booking speed and productivity.

Deployment of Amadeus Travena in the U.S. and Canada will begin later this year. New functionality is scheduled for delivery throughout 2012.