Carnival Rebrands Fantasy-Class Liners

In conjunction with its recently announced $250 million “Evolutions of Fun” ship refurbishment program, Carnival will rebrand its eight Fantasy-class ships by introducing an updated version of each ship’s name as it appears on the vessel’s hull, as well as in various marketing and collateral materials.

As each ship goes into drydock for refurbishment, the name “Carnival” and the company’s logo will be combined with the vessel’s name to provide an updated look and feel.

“The names of the majority of Carnival’s ships which entered service starting in the latter 1990’s begin with “Carnival”, and those ships have become synonymous with expansive, high quality amenities and features,” said Bob Dickinson, Carnival president and CEO.

All marketing materials going forward will feature the new ship names Carnival Fantasy, Carnival Ecstasy, Carnival Sensation, Carnival Fascination, Carnival Imagination, Carnival Inspiration, Carnival Paradise and Carnival Elation.

As each ship goes into drydock to receive the “Evolutions of Fun” upgrades, signage on the ships’ bow, stern and upper deck areas will be modified. Among the planned “Evolutions of Fun” enhancements are expansive children’s water parks, a new design style and features for the pool areas, and the creation of the Serenity adults-only deck area.