Celebrity Launches Campaign Touting Line´s Service, Experience

Celebrity Cruises launched a new ad campaign representing the line´s first foray into network TV advertising in several years, according to the company.

The campaign´s concept centers on how the line´s cruise experience makes guests feel like celebrities, and is dubbed “the Celebrity Treatment,” the line said.

The campaign includes a mix of network TV ads on high-profile shows like “Desperate Housewives,” cable placements and a print campaign in consumer and trade magazines and newspapers.

The broadcast campaign´s two 30-second ads kick off this week on primetime shows including “Desperate Housewives,” “Lost” and “According to Jim,” and also will appear on cable channels including the Travel Channel and the Food Network throughout the year.