CHA to Help Hoteliers Create their Own Websites

To help Caribbean hoteliers stay on top of the game, Global Booking Solutions and the Caribbean Hotel Association (CHA) have signed a strategic alliance that will enable CHA member hotels to offer clients the ability to book hotel, air, and land, in real time, through the hotel´s own website.

Global Booking Solutions enables Caribbean small, medium, and large hotels to provide customers the ability to buy their complete vacation package without ever leaving the hotel´s website during the booking process.

An important feature of the service is the control it gives hoteliers to manage their room rates and inventory, with no room allotments, in order to maximize their yield and margins. This is a significant step in CHA´s mission to advance Caribbean tourism, by helping the hotel sector to regain some measure of control in the distribution of the Caribbean tourism product,” added CHA´s chief Alex Sanguinetti.

Another benefit of the Global Booking Solutions program is that there are no cooperative advertising fees or tour operator fees; the hotel pays an annual membership fee based on hotel size and a booking transaction fee on the hotel component. The fee is only 11% for CHA hotels, an exclusive treatment which emphasizes the value of membership in CHA. The fee for non-CHA members goes up to 15%.

Global Booking Solutions is a division of the Troni Marketing Group. It is led by President Bob Troni, a veteran airline executive, former Managing Director International Sales & Marketing of American Airlines.