Customized Routes for Each Traveler at Bit 2013

There are those who love open-air vacations and those who prefer excitement. There are people who aim towards art and history and others who instead prefer to taste local food and wine. There as many ways to travel as there are travelers, and each one should be able to find his or her own custom-made trip.

This is the spirit of one of the major new features of the next Bit – Borsa Internazionale del Turismo (International Exchange for Tourism), at Fieramilano from Thursday 14 to Sunday 17 February 2013. By registering for an application available on Facebook “What kind of traveler are you?”, active starting from 22 November, travelers can discover in advance, by means of a fun quiz-test, which “planet” they belong to: Nature, Adventure, Culture or Taste.

One need only choose their own favorite fun fact out of a series of 300 couples – for instance, between “The Eiffel Tower is 15 cm taller in summer” or “There is 3G coverage at the summit of Mount Everest”. And, once at the event, the profile will transform itself into a customized visit route.

Those with a “Nature” profile can try the spectacular itineraries along the western coast of Ireland, with the spectacular Cliffs of Moher and the Slieve Leagues, or the fortresses immersed in the woods of the Northern County in Croatia. For the “Adventure” travelers, unbeatable is the Rift Valley in Ethiopia, in the footsteps of one of the most ancient ancestors of man, and Argentina with the Iguazú Falls and the red canyons of the National Park of Talampaya.

The “Culture” profiles can aim towards the Middle East, with the archaeological remains of Tripoli and Baalbek in Lebanon and the fascinating cities of the Holy Land in Israel. The compass of the “Taste” traveler instead is pointed towards the near north, with Austria and its fabulous sweets featured in the coming Christmas markets.  

But the true revelation of this year is China, which will in fact be the Special Guest Country at Bit 2013. In 2011, the Celestial Empire recorded a record number of visitors from our country, over 240 thousand. The preferred destinations are especially the Great Wall, the Terracotta Army of Xi’an and the Forbidden City of Peking. But the Italians, tracing the steps of Marco Polo, also are very fond of the Silk Road. And they also love the futuristic Chinese metropolises, with Canton and Shanghai taking the lead, in addition to the capital.