Easyjet Founder Launches New Cruise for Untraditional Passengers

Stelios Haji-Ioannou, founder of EasyJet, the European low-cost air carrier, has just launched EasyCruise, the latest venture from his serial company. EasyCruise is sailing along the French and Italian rivieras and is designed for independently minded people in their 20´s, 30´s and 40´s.

This is a very different profile from the typical cruise passenger but already 75 percent of people who have booked with EasyCruise are aged between 18 and 40, with an average age of 35. So far, passengers of 42 different nationalities have booked cruises.

EasyCruise has succeeded in attracting young passengers by using true innovation. The ship, EasyCruiseOne, stays in port every night until 4am so passengers can really enjoy the nightlife in port. the ship then sails to the next port, arriving by lunchtime and staying until 4am the next day.

This cycle is repeated on a daily basis. Further innovation by EasyCruise means that passengers join and leave the cruise where and when they wish, with a 2 night minimum, 14 night maximum stay so passengers themselves chose for how long they want to cruise.

Prices start at 37.50 euros or $45 per person per night for a standard twin cabin (based on 2 people sharing) so EasyCruise represents a great value way to visit the playground of the rich and famous. The purchase of food and drink (on board and on shore) is for each passenger to decide and buy. Ports of call are Nice, Cannes, St Tropez, Monaco, Imperia (for San Remo), Genoa and Portofino.

EasyCruiseOne is 88-meter long and can take 170 passengers and 54 crew. the ship has 86 cabins (twins, quads and suites), a sports bar with DJ, a coffee bar, an outdoor cocktail bar with hot tub and a gym.