Franchisor Cruise Holidays Merges with SeaMaster Cruises

Cruise Holidays has doubled in size by merging with sister company SeaMaster Cruises to become a single cruise franchise entity within parent company Travel Leaders Group. The company said it believes that future opportunity for growth lies in adding a mix of successful home-based agents to its strong base of seasoned storefront owners.

The plan is to grow the Cruise Holidays brand by adding new storefront businesses with a network of outside sales agents tied to those stores, as well as welcoming new home-based professionals such as SeaMaster Cruise franchisees to its knowledgeable team of cruise experts.

Mark Schiffner, vice president of Cruise Holidays, will continue to lead the franchise unit with the same team of travel professionals behind him who previously worked for both Cruise Holidays and SeaMaster Cruises.

Cruise Holidays has several new benefits for its franchisees and independent contractors, including a soon-to-be-released redesigned consumer website and a new and improved extranet website exclusively for franchise owners, with special features for both storefront and home-based franchisees.

Cruise Holidays’ new marketing initiatives include a new integrated promotion management system and an enhanced proprietary operating system, Cruise Web. It now has outside sales support tools that brick-and-mortar stores can use to train outside agents and an expanded group training program that helps franchisees focus on affinity or common interest groups, which differentiates Cruise Holidays from other organizations.