Germany to Get Hyped as Destination for Children, Youngsters at ITB 2008

At the ITB 2007 Mecklenburg-West Pomerania received the German Youth Travel Award for providing the best range of tourism attractions in Germany for young people, and this time around, for a second year in a row, it is acting as the ITB’s partner state at the YIG Germany Youth Travel Pavilion. The acronym YIG stands for Youth Incoming Germany.

The traditional YIG opening tour with the world organization for youth, student and educational travel, the WYSE Travel Confederation, will be taking place at 4 p.m. on the opening day of the ITB Berlin, March 5, 2008.

This will be followed at 4.45 p.m. by the British Reception at the YIG Lounge at which the guest of honor will be the Director of the German National Tourist Board (DZT), Udo Grebe from London.

He will be informing German YIG exhibitors about the specific features of Britain as a source market, and will be welcoming British trade visitors who have come to Berlin this year at the invitation of the British Educational Travel Association (BETA), whose remit covers travel both to and from the UK.

Since the start of the new millennium language and student travel, both incoming and outgoing, has been recording double-digit growth, not only internationally but also in Germany.