Hawaii Tourism Authority Approves Funds to Increase Tourism

The Hawaii Tourism Authority (HTA)’s marketing committee announced yesterday that it has approved an additional $1.238 million from the marketing opportunity fund for programs that will help to stimulate short- and long-term travel to Hawaii.

The funds will be used to support the Shanghai Expo, marketing with Japan Airlines (JAL), the Na Hoku O Hawaii Music Festival, and the Korean Incentive Program in the Meetings, Incentive, Conference, and Exhibitions (MICE) Market, among other programs and projects.

The $10 million marketing opportunity fund was established in June to provide the HTA with the flexibility to fund activities that will boost travel to Hawaii. To date, $8.74 million has been appropriated from the fund.