ITB Berlin Zeroes in on Travel E-business

Following the successful launch of Travdex@ITB in 2006 and PhoCusWright@ITB in 2007, Messe Berlin will offer, for the third year running, another information-packed technology program in the context of the ITB Convention from the renowned market research and travel intelligence company, PhoCusWright Inc.

“The ongoing potential and impact of technology on global travel distribution is so significant,” says Michaela Papenhoff, Managing Director PhoCusWright in Europe, “that this year’s PhoCusWright@ITB is being dedicated to a confluence of forces: technology and business.”

A collection of keynotes, talkback round tables, case studies, executive interviews, “Five Minutes of Fame” presentations, and points/counterpoints will cover essential trends and in-depth insights that surround the theme “Success in Travel E-Business.”

With this novel, highly focused concept, PhoCusWright@ITB will take place from 5-6 March in Hall 7.1b, Auditorium London 3. The first ever PhoCusWright Bloggers Summit is scheduled for 5 March, while Thursday 6 March will be devoted entirely to the Success in Travel E-Business program.