Jamaica’s Tourism Minister Launched Brand Jamaica at ITB Berlin
Jamaica’s Tourism Minister Launched Brand Jamaica at ITB Berlin
Jamaican minister for Tourism, Edmund Bartlett, took time out from important negotiations with the travel industry at ITB Berlin, to launch the cornerstone marketing strategy for 2011 - Brand Jamaica.
The Institute for Cultural Diplomacy (ICD) in Berlin is a non-profit non-governmental organization dedicated to the promotion of international cultural relationships towards the strengthening of global peace and stability.
While addressing the many dignitaries and audience members at the ICD, minister Bartlett explained the relevance of Brand Jamaica: “The timing of this event is opportune, given the impact of recent global economic crisis on many countries, including my own Jamaica, and this forum therefore provides an opportunity for speakers and participants to exchange ideas and experiences as well as chart a way forward in a positive manner.
“Nation branding, sustainable tourism and international investment in a globalised world is vital for countries such as Jamaica and as such is of particular interest to me and my Minister colleagues.
“These include Eco tourism and global warming, creating a sustainable future for the island natural habitat and population, security of tourists, affordable vacations and all carried out with the latest in cutting edge technology.”
The move comes at exciting time for Jamaica, with a number of new developments bringing the luxury destination to international attention. Among them is the opening of a new cruise terminal in the town of Falmouth on the north coast of the island, which received its first ship – Voyager of the Seas – on February 17.
Aptly named Historic Falmouth Port, the development has the feel of an old style Caribbean town, incorporating some of the Georgian features dating back several centuries to when Falmouth was an embarkation port for both rum and slaves.
Visitors will be greeted by a plethora of retail outlets and a number of restaurants and eateries, alongside a residential area for tourists who fly-cruise and wish to remain in Jamaica for a short holiday.
Jamaica partnered with cruise line Royal Caribbean on the development, with the 5,400-passenger Oasis of the Seas expected to officially christen the dock at the official launch on March 22.
