Latino Hotel Association to Host First Hotel Franchising Forum

Officials of the Latino Hotel Association (LHA), the global organization dedicated to expanding Latino ownership, leadership and commerce in the hotel industry, today announced the group would host its first hotel franchising forum November 30 to December 3, 2010, in Saltillo, Coahuila, Mexico. The forum, entitled “Hotel Franchising,” will provide attendees with in-depth, practical information about hotel ownership/development, franchising, marketing, management, specifically geared to the needs of Latinos.

Sponsors of the event include Hilton Hotels & Resorts; Wyndham Hotels and Resorts, LLC; Hyatt Hotels and Resorts; Accor; HVS International; JMBM; Carl Ross Design Group; LLW Architects; Smith Travel Research; and Hotel and Motel Management Magazine.

The Hotel Franchising Forum will provide hotel investors, owners and developers with fundamentals of developing, acquiring, repositioning and financing a hotel; strategies for planning and executing a successful hotel investment offering; and creating and maintaining strong relationships with management companies and franchisors.