Louis Cruise Lines Joins Niche Marketing Group

Cypriot cruise company Louis Cruise Lines will join the Niche Cruise Marketing Alliance as the 12th member of the group of small and niche brand cruise lines.

Louis offers three- to 10-day cruises in the Mediterranean on seven of its 13 mid-size cruise ships. Its other six vessels are under long-term charter to various cruise brands.

Louis offers sailings from Piraeus and Lavrion, Greece, on Greek Island/Turkey and Black Sea cruises; from Genoa, Civitavecchia and Naples, Italy, and Marseilles, France, on itineraries in the western Mediterranean; and short-term cruises from Cyprus to Israel and Egypt.

The NCMA said its mission is to “educate travel agents on the value of concentrating on the sale of specialty cruise products.” The organization provides educational programs, seminar content and trade show exposure for its members and the industry segment.