New Accord between TPI, Vacation.Com

Vacation.com entered into a “multiyear commitment” with host agency Travel Planners International that it said would “focus on creating a closer alignment between the two companies by enhancing membership and driving profitability.”

Vacation.com said TPI has been a member since 2000, consistently ranking as one of the organization’s most productive members. The multiyear commitment replaces the host agency’s previous year-to-year arrangement and is expected to give TPI members “more reason to fully participate in all Vacation.com programs,” said a Vacation.com spokeswoman, particularly its direct mail and email marketing solution, Engagement.

According to Vacation.com, Engagement fits well with TPI’s membership because the agency’s independent contractors can market directly to their customers under their own agency name, even though they centrally fulfill the booking through TPI.