Nickelodeon Breaks with Holiday Inn

The Nickelodeon Family Suites hotel near Walt Disney World broke ties to Holiday Inn and will now operate as an independent brand. Management of the hotel said that it had cultivated a unique customer base and no longer needs the Holiday Inn brand, officially ending the five-year partnership this month.

The hotel is affiliated with the Nickelodeon cable TV channel and uses its cartoon characters, like Spongebob Squarepants, in its family-oriented and kid-friendly activities.