Passport Online Releases Social Media Toolkit

Passport Online Inc., which designs marketing solutions company for leisure travel agents and suppliers, has introduced a social media toolkit for its customers. Passport engaged the services of a local Portland-based social media and advertising company to manage a research project with existing customers and help design a how-to for travel agents to follow.

A pilot project with a core group of travel agencies was created, outlining the opportunities for travel agents to leverage the social media space to grow their business.

The project resulted in the development of a step-by-step guide, with more than 50 pages of directions and information that will help travel agencies establish a solid social media foundation from which to work. Agents should have a website, a blog, a Facebook fan page and a Twitter account and tie them to their website, said Greg Kott, president and CEO of Passport Online Inc.

The toolkit provides not only step-by-step instructions on establishing a social media presence, but also provides advice on how to develop content, how to get into a content-development routine and how to assure that you maintain your presence effectively on all platforms.

The toolkit will also outline real-world examples from the pilot project, showing how agents used their social media presence to extend their reach and generate new business.

Customers can opt to have Passport Online’s social media consultation service help them get started for an additional fee. The toolkit can be found on AgentPort, the customer portal for NexCite and VacationPort users.