Reed Exhibitions Signs with Fira de Barcelona to Extend Ibtm Tenure
It was announced during the opening conference for ibtm world 2015 that Reed Exhibitions has signed an extension to its partnership with Barcelona and Fira de Barcelona to remain in the city for the foreseeable future.
Ibtm world has developed significantly since its move to Barcelona in 2004 and today attracts over 15,000 meetings professionals to the city each year with an estimated economic impact of some €60 million.
The operational logistics to deliver such an event have been fine-tuned over recent years through strong collaboration between key stakeholder organizations which have seen ibtm world maintain its status as the leading event for the industry.
Graeme Barnett, senior exhibition Director, ibtm world commented: “The commitment, collaboration and passion shown by the city and regional stakeholders to work with us to create and deliver a world-class experience in Barcelona have been, in itself, world-class.
“From arrival to departure, this city and all of the partners work together as ‘Team Barcelona’ with an incredibly positive ethos to ensure that we deliver the best and most memorable experience for our customers, both business and pleasure.
“Both Barcelona Convention Bureau and Fira de Barcelona have evolved with us since our first event here, and the venue and its onsite facilities today bear no resemblance to how it was back in 2004.
“Since moving here in 2004, we have seen the continued development of the city and its infrastructure including that of Fira de Barcelona, which hosts the annual Mobile World Congress.
“We have seen the expansion of Barcelona Airport in 2009 with the opening of the new Terminal 1, the emergence of the Port of Barcelona as the leader in the European cruise market, currently ranked 4th in the world, significant increases in hotel capacity and quality, high speed rail links to major cities across Europe, the further expansion of the city metro system which will open a new station here at Gran Via in 2016, and the continual development of unique event spaces right across the city.
“That’s why Barcelona is one of the great places in Europe to hold events, conferences, congresses and exhibitions, and that is why we are staying.”