Royal Caribbean Enhances Agent Locator Tool on Website

Royal Caribbean International has added a feature to its agents-only Web site, CruisingPower.com that enables agents to promote themselves on the line’s consumer Web site, RoyalCaribbean.com.

The tool allows agents to create an online profile, with a company logo or photo, CLIA accreditation, and any specialties in market segments and destinations via CruisingPower.com, which will then be accessible by consumers through the “Locate a Travel Agent” tool on RoyalCaribbean.com, the cruise line said.

Once launched, consumers can take advantage of the function by searching for a local or specialized travel agency by name, city, state, and zip code and view the agency’s profile by clicking on the “About this Agency” link on the results page.

“Royal Caribbean is committed to recommending travel agents as a valuable resource in the vacation planning process, and this online enhancement further demonstrates that commitment,” said Lisa Bauer, senior vice president of sales for Royal Caribbean, in a statement. “We are essentially giving our travel partners an unprecedented full page of free advertising on RoyalCaribbean.com.”

A travel agency with an agent that has achieved the Expert Level from Royal Caribbean’s University of WOW, its online agent certification program, will have the “Royal Caribbean Expert” accreditation next to their listing.