Royal Caribbean Partners with Nickelodeon on a “Slime” Cruise

The Nickelodeon brand of kids’ entertainment has extended its growing influence in the travel industry to include family cruising.

Nickelodeon, the popular children’s TV network, and Royal Caribbean International partnered Jan. 25 on a Nickelodeon-themed cruise itinerary, which Royal Caribbean is tagging as “a seven-day Sun, Surf and Slime vacation,” beginning this summer.

The first Nickelodeon cruise will sail from Miami on Aug. 10 aboard the 3,634-passenger Freedom of the Seas and will visit ports in Mexico, Grand Cayman and Jamaica, with a stop at Labadee, Royal Caribbean’s private beach in Haiti. Labadee will be redone in a Nickelodeon theme, according to the cruise line.

The Nickelodeon Family Cruise by Royal Caribbean will offer Nick-themed activities, such as live game shows featuring the trademark Nickelodeon slime; visits with Nick characters; and appearances by the network’s live-action stars.

The pairing with Royal Caribbean is one of three joint ventures in the travel industry that Nickelodeon has entered into recently.

In December, Marriott said it would expand into the global arena its previously announced launch of Nickelodeon Resorts by Marriott, a chain of water park-centered properties, with the first set to open in San Diego in 2010.