Royal Caribbean Targets UK, Ireland

Royal Caribbean Cruise Line launched on January 1 the biggest ever “Turn of Year Marketing” campaign, targeting the UK and Ireland. In a concerted effort to boost awareness, the cruise line is for the first time ever running TV ads for its Celebrity Cruises brand, along with a press campaign.

Robin Shaw, managing director for UK and Ireland said that 2007 is going to be an extremely exciting year with the largest ever European deployment of ships across both Royal Caribbean International and Celebrity Cruises, and especially with the arrival of Navigator of the Seas to homeport from Southampton from April.

“We are proud to be able to invest significantly into this turn of year campaign and it is testament to the potential and importance our headquarters in Miami is placing on this buoyant and expanding market,” he commented.