Starwood Makes Company-Wide Sales Push

Starwood Hotels & Resorts Worldwide this week launched the largest, most aggressive sales blitz in the company’s history.

Over a three-day span, Starwood said more than 3,000 sales and hotel associates are calling on 20,000 key accounts and new customers throughout the United States and Canada, with a target of generating $135 million in new revenue.

Starwood’s sales and catering teams will be joined by corporate executives and hotel teams, including general managers, chefs, executive housekeepers and concierges. They will call on all segments of business, from travel agents to meeting professionals to corporate travel planners.