SynXis Company Introduces Mobile Website Hotel Solution

E-site Marketing, a Sabre Holdings company and the Internet marketing arm of SynXis, has introduced its Mobile Website solution that gives hotel properties and chains a simple and affordable way to capture the growing number of consumers using mobile devices.

E-site Marketing developed the platform to work in conjunction with the Internet marketing solutions and tools already available through SynXis. A recent PhoCusWright study (PhoCusWright’s 2009 Mobile the Next Platform for Travel) found that when frequent business travelers browse the Web on their mobile devices, 77 percent use it to find local attractions and services and 69 percent use it for maps and navigation services. The SynXis Mobile Website Platform enables hotel Websites to be rendered on all major smart phones and cell phones.

The proprietary software automatically detects and redirects visitors that are using a mobile device to hotelier’s customized mobile Website. And unlike other freeware available, SynXis’ Mobile Website works in conjunction with the hotel’s URL which means it can take advantage of existing search engine rankings and linkage partnerships from the mobile device.

The proprietary Content Management Tool allows for easy and direct access for hotel staff to update their own mobile website content just like they would the traditional Website. SynXis mobile solutions also include a booking engine, soon to be released, which enables mobile users to check availability and book a reservation using their mobile devices.

As an extension of any Internet Marketing program, SynXis can customize a mobile marketing program that includes pay-per-click advertising, local search and opt-in SMS marketing. More customized mobile solutions are also available for the iPhone.