Travel Leaders to Assess Economic Impacts at ITB Asia
ITB Asia will be the first opportunity for the travel industry in Asia to discuss impacts and response strategies to the global economic crisis. Leaders of some of the most powerful travel companies in the world will share their perspectives and corporate best practice responses to deal with global financial volatility.
ITB Asia organiser, Messe Berlin (Singapore), wants delegates to address the economic implications. “Companies dependent on consumers continuing to travel are eager to see where this is going,” said Dr Martin Buck, Director of Messe Berlin (Singapore). “Responsible delegates and market leaders will share their insights and policy responses to help deal with this latest challenge. Some of the best travel industry minds in the world will be here to bring a balanced long-term perspective to the situation,” he said.
On the ITB Asia trade floor hundreds of buyers will update over 650 exhibitors on the economic climate in their specific markets. In the ITB Asia Convention, CEOs, presidents, chairmen and chief sales officers of international companies such as Starwood, Accor, and Jumeirah will assess implications and economic response strategies in the Hotel Leaders Forum on October 23.
Later the same day, Mr Philip Wolf, President & CEO, PhoCusWright Inc will single out the opportunities and pitfalls that the latest economic crisis presents and how online travel distributors should respond.
Gordon Locke, Vice President, Airline Marketing and Strategy, Sabre Airline Solutions/Sabre Travel Network will address “Turbulence and Opportunity” in the Aviation Forum on October 24.
ITB Asia will take place for the first time at Suntec Singapore Exhibition & Convention Centre on October 22 to 24, 2008. It is organized by Messe Berlin (Singapore) Pte Ltd in conjunction with Singapore Tourism Board.
The event will feature up to 500 exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel.
