UNWTO Unveils Activities during WTM 2015 in London

The first activity of UNWTO at this year World Travel Market is the 9th UNWTO/WTM Minister’s Summit to be held on 3rd November. Under the title ‘Destination branding: new challenges in a changing market’, the Summit will focus on the impact of social media and new business models in destination branding.

Experiential travel and the booking revolution will also be tackled during the Social Silk Road seminar that will take place on the 4th of November, an activity which will be conducted in partnership with Travel Perspective.

The seminar, under the title ‘The rise of experiential travel and the booking revolution’ aims at analyzing how new trends are shaping the booking process and how emerging destinations are transitioning into a digital context.

Finally, UNWTO will join PATA at a side event to discuss ‘How do young Asian travelers step out of the crowd’. As the rise in global tourism will be driven by young travelers, particularly from the Asian continent, the session will try to provide strategies to destinations in order to cope with this phenomenon.