Vacation.Com Adds Muscle to its Social Media Presence

*logoVacation.com said it has strengthened its social media presence since launching a three-pronged initiative at June’s International Conference in Las Vegas that included Facebook, Twitter and a blog.

“At the conference, our members were eager to learn how to use social media sites to establish their online voice and promote their services,” said Kerin Kolonoskie, Vacation.com senior manager of creative services and design. “Since then, they have enthusiastically embraced the unknown and turned it into an actionable marketing plan, using these modern technologies to reach prospects and clients in a new way.”

Vacation.com said its blog “continues to be a popular online destination, with dedicated postings from employees as well as communications from industry executives.” Recent posts included Vacation.com’s response to United Airlines and a message to members from Dondra Ritzenthaler of Celebrity Cruises.

Vacation.com also launched a social media feature in connection with its Engagement marketing program. New e-Engagement emails, featuring offers from preferred suppliers, now include “share on” functionality, enabling consumers receiving the email to automatically post the promotion to their Facebook walls or Twitter pages.

Through this enhancement, Vacation.com said, a recent e-Engagement message featuring a seven-day Windstar Mediterranean yacht cruise was shared by nearly 250 recipients, resulting in more than 400 additional people viewing the offer.