VAX VacationAccess Offers “Plan a Vacation Week” Virtual Expo
VAX VacationAccess will present a virtual vacation event called “National Plan a Vacation Week: A Travel Agent-Powered Extravaganza,” March 15 to 21, 2011. Unlike virtual trade shows that only showcase suppliers to travel agents, this event provides travel agents who participate the opportunity to create individual micro-websites, featuring exclusive supplier photos and videos, helping them to better market themselves to consumers.
At the same time, consumers will be matched with travel agents through a website. Participating travel agents will be given access to exclusive, limited time offers from VAX VacationAccess suppliers, which can then be provided to interested, qualified consumers.
“This event is unlike any other virtual promotion because it drives consumer leads to travel agents and gives them the tools, including rich media and the most complete and attractive supplier offers available, to market themselves,” said Becky Capper, director of vendor and partner development for VAX VacationAccess.
Participating vacation suppliers will be given the opportunity to provide offers, photos and videos in seven “experience” categories. Only 15 suppliers will be allowed per category. The categories for “National Plan a Vacation Week” are Tropical Adventures, Fun for Families, Occasions for Amazement, Viva Mexico, Extraordinary Europe, Pacific Paradises, and American Discoveries.
Travel agents will be able to create micro-websites focusing on one or multiple categories, though VAX VacationAccess encourages travel agents to specialize as much as possible. Participation in “National Plan a Vacation Week,” like VAX, is free to travel agents.
Consumers will be matched with travel agents based on experiences of interest, and geography. Travel agents will be connected with consumers based on those preferences. Consumers are encouraged to work with travel agents to plan their vacations at just the right time for summer and fall getaways, knowing those travel agents have the experience and access to exclusive offers to provide time savings and value above anywhere else consumers could look.
