W Hotel South Beach in Miami to Launch Own Smartphone Application

W South Beach Hotel & Residences is to become the first W Hotel to launch a Smartphone application, allowing consumers to interact with the hotel remotely and customize their bookings. The app launches on iTunes and Smartphone stores next week.

The app would enable users to book rooms and manage reservations, make appointments at Bliss Spa, dinner reservations at on-site restaurants, Soléa and Mr. Chow, and check out major happenings in Miami.

In addition, users can arrange transportation via the Acura Experience, browse W The Store, learn about special offers including exclusive wedding packages, stay in the know on W passion points and access the Live It. Own It. feature for W South Beach Residences.

The application also brings Starwood Preferred Guests the option of viewing and managing their accounts.