World Travel Market 2011 to Focus on Emerging BRIC Economies

World Travel Market 2011 to Focus on Emerging BRIC Economies

World Travel Market 2011 will focus on the emerging BRIC economies with its first dedicated headline session on the travel and tourism potential of Brazil, Russia, India and China. WTM 2010 highlighted the tourism development in the BRIC nations in its inaugural World Travel Market 2010 Industry Report.

The report -- which polled 1,300 WTM exhibitors and buyers from the Meridian Club as well as 1,000 U.K. holidaymakers -- revealed almost half of the industry see the BRIC economies as one of the biggest growth opportunities of the next five years.

Furthermore, almost one in three said the BRIC tourism potential is the biggest opportunity of the next five years, with a further 55 percent stating the business conducted with the five nations had had a positive impact on their businesses over the past 12 months.

India highlighted the growing importance of the BRIC nations at WTM 2010 by increasing its exhibition space by 28 percent. The increase was fuelled by growing support from private sector travel and tourism companies. The session takes place on Wednesday, Nov. 10 in Platinum Suite 4.