WTM 2006’s Travolution Conference to Look at User-Generated Stuff

The explosion of websites this year signals a new trend of user-generated content that is sweeping the boards, as customers have their say through blogging, debating, sharing their expertise and even uploading their own photographs.

Social media, as this latest phenomenon is called, is the hottest topic to hit online travel, fueling a debate over whether businesses should allow internet users to contribute to a site rather than just read it, to widen the knowledge base and expand the content.

Delegates at the Travolution Conference at WTM will be shown how customers can interact and air their opinions on websites to give travel companies an advantage through increasingly empowered online customers.

E-marketing –the ultimate online toolkit- will be unveiled at the Travolution Conference as delegates learn how travel companies can use new generation social media tools, blogs, podcasts, videocasts, web design and e-commerce.

“Travolution@WTM – Covering Travel in the Digital World” is a joint initiative, organized by World Travel Market and Travolution, the UK-based media brand, which includes a bi-monthly magazine, website and blog, encapsulating senior level debate, reports and analysis.

A series of seminars on the Tuesday 7 November will have a focus on “Learning” about travel in the digital world, while the one-day conference, with keynote speakers and panel discussions on Wednesday 8 November, will be created with a “Debating” theme in mind.