WTM 2012 Came to a Close with Good Numbers on the Board

The first three days of World Travel Market 2012, the leading global event for the travel industry, experienced an impressive visitor increase of 4 percent.

Monday 5 to Wednesday 7 November saw 38,735 visitors walk through the doors of ExCeL – London to attend WTM 2012, reveals unaudited figures. This compares to 37,331 across the first three days of WTM 2011.

Wednesday November 7 saw a phenomenal 9 percent visitor increase, compared to the equivalent day the previous year, taking the total visitor number 13,638.

On Tuesday 6 November more than 17,000 (17,105) visitors came to WTM, a 1 percent increase on the second day of last year’s event. Tuesday is the busiest day of WTM as it is the first day the event is open to the whole industry following on from the exhibitor-invite only policy on the Monday.  

The first day of WTM 2012 was a resounding success with exhibitor invitation visitors up 5 percent on last year’s event to almost 8,000 (7,992). The Monday of WTM is an exhibitor Invite-only day with the aim of allowing exhibitors to hold discussions and negotiations with those buyers that they want to conduct business with.

The final day of World Travel Market 2012 saw the popular Speed Networking event take place on the final day for the first time, which saw more than 100 buyers discuss post-WTM deals WITH exhibitors in the Meridian Club Lounge. Raj Thakkar, Meridian Club Manager, said extending Speed Networking to the final morning had filled a gap in WTM’s schedule.