Princess Cruises has announced a new season of seven-14-day cruises to the Caribbean and Mexican Riviera. The new Ruby Princess will sail alternating 10-day Southern and Eastern Caribbean itineraries roundtrip from Ft. Lauderdale between Oct. 25, 2009 and April 29, 2010. The 10 Southern Caribbean Medley sailings include calls at Princess Cays, St. Thomas, Dominica, Grenada, Bonaire and Aruba. The nine Eastern Caribbean Voyager cruises call in Antigua, St. Lucia, Barbados, St. Kitts, St. Thomas and Princess Cays.

Norwegian Cruise Line launched Nintendo of America Inc.’s Wii Fit, a new fitness game, aboard its 12 ships for play in the atrium on two-story high video screens, on most ships, as well as other areas on board. Instruction will be led by NCL crew, trained by Nintendo, who will also facilitate contests and tournaments to encourage participation.

Crystal Cruises is unveiling Crystal Memories, its largest family and multigenerational group promotion, for all 2009 itineraries. The promotion, which was first introduced this year as Mediterranean Memories on select 2008 Mediterranean sailings, has been expanded fleet wide as Crystal continues to tap into the growth of family and multigenerational travel.

British musician and TV personality Myleene Klass is to be godmother of the new Carnival Splendor and officially name the newest “Fun Ship” of the world’s largest cruise line in Dover on July 10, 2008.

The latest Cruise Lines International Association’s (CLIA) 2008 Cruise Market Profile Study finds that the number of Americans ready to cruise is growing-almost 34 million plan on cruising in the next three years-and that these cruisers are getting younger and see the value that a cruise vacation offers.

Princess Cruises added 110 new shore excursions in Europe this summer. The new options are in addition to Princess’ lineup of 849 Adventures Ashore excursions throughout Europe.