Carnival Cruise Lines will launch a new multi-million-dollar branding campaign that injects a fresh new look and feel into the company’s advertising, marketing and collateral materials. The centerpiece of the wide-ranging initiative is a series of new 30-second television spots which debuted Monday, Jan. 7.
Royal Caribbean International guests can Rumba, Samba, Cha-Cha, Waltz or Swing into the spotlight in “Invitation to Dance,” the cruise line’s newest production show featuring guests as stars aboard Explorer of the Seas.
Victoria Cruises, the cruise company sailing China’s Yangtze River, will refurbish the Victoria Empress this winter as the company announced. The ship is expected to resume sailing in March 2008.
Over 600,000 cruise travelers are about to be the target of a new cruise conversion program in Barbados.
Carnival Corp. reversed its policy to retroactively charge passengers a fuel surcharge on bookings they had already paid for in Canada.
Regent Seven Seas Cruises will offer a variety of pre- and post-cruise land programs in combination with its 2008 and 2009 worldwide itineraries. Regent’s land programs are highlighted by unusual transportation modes. Travelers who enjoy riding the rails can go fast from Tokyo to Osaka aboard Japan’s Shinkanse, or bullet train, or aboard China’s Magalev from Shanghai.