The FITUR 2016 staging, held from 20 to 24 January, also achieved its best results in the digital domain on social media. A total of 62 million users shared content through the official #FITUR2016 hashtag during the five days of the event.

The World Tourism Organization (UNWTO) and the Global Compact Network Spain have developed a collaboration agreement to involve companies from the tourism industry in corporate social responsibility initiatives.

Just a few hours away from closing the International Tourism Fair, FITUR is closing with the best figures ever and with a high rating for the quality and qualification of the contacts.

The United Nations World Tourism Organization (UNWTO) and its partners in the Nearly Zero Energy Hotels (neZEH) initiative have presented a new tool aimed at lowering energy use in hotels.

FITUR 2016 has let in on the new technologies that will dominate the future of travel and tourism, such as artificial intelligence, robots, holograms, the Internet of things and Big Data.

It was kept tightly sealed until Marbella’s moment of triumph at the FITUR awards in Madrid and now the city’s brand new slogan has been unleashed.