British Airways cabin crews are now using the latest iPad model to bring a new dimension to customer service. The iPads enable cabin crew to have prior awareness of customer preferences and a greater understanding of each customer’s previous travel arrangements, allowing them to offer a truly personalized service.

American Airlines has upgraded DealFinder, its downloadable desktop tool that sends customers automatic, personalized fare alerts and special discounts via their computer desktop. DealFinder alerts customers if fares matching their pre-selected searches become available.

iZento has introduced a travel provider platform that automatically turns reservation data into an interactive itinerary and marketing engine. It creates an interactive itinerary and journal in real time with nearly unlimited personalization options that can be designated by the provider. Each one-of-a-kind itinerary represents a personalized marketing and selling platform combining branding, sharing, printing, advertising, upselling, and social media functionality.

Mexico City is now easier to get around thanks to the launch of the StyleMap Mexico City application, now available to download for free at the iTunes store. The newly released app invites travelers to get a feel for Mexico City before boarding the plane and be fully prepared to live like a local upon arriving to the dynamic city. The app interface gives travelers insider guides to Mexico City's neighborhoods, restaurants, hotels, art galleries, boutique shopping and museums.

Google on July 28 unveiled an experimental search tool called Google Hotel Finder designed to help users find hotels based on geography and rate. Google Hotel Finder gives users the ability narrow down their search options based on where they want to stay and rate.

TAM Airlines’ passengers will, in around a year, be able to use their mobile devices aboard the company's entire long haul-fleet, including Boeing and Airbus aircraft. The decision to extend OnAir's services follows nine highly successful months in which passengers have enjoyed the chance to make phone calls, send and receive text messages and emails, and access the Internet on selected TAM short-haul flights.