Sabre Adds Sustainability Data to Google Flight Searches

Sabre Corporation, a leading travel technology company powering the global travel industry, announces a significant milestone in its focus on sustainability by integrating carbon emissions data into its point-of-sale tools for corporations and travel agencies.

As part of Sabre and Google's long-term partnership, Sabre has integrated Google's Travel Impact Model (TIM) to display the carbon footprint of flights in its systems, enabling travelers to make informed decisions about their travels. .

The Sabre Red 360 travel agency tool has already integrated the emissions information and Sabre's corporate online booking tool GetThere is expected to implement the model towards the end of the year.

This announcement comes as part of Sabre and Google's strategic partnership, now in its fourth year, which includes the migration of Sabre data centers to Google Cloud, and is a significant step toward reducing overall emissions from the company. company.

“The integration of emissions data from Google's Travel Impact Model is an important step in bringing sustainability information into the mainstream for corporate and leisure travelers,” said Kristin Hays, General Manager of Communications and Corporate Responsibility at Sabre. “As a technology company at the heart of the travel ecosystem, we believe we can play an important role in identifying emissions data to help travelers make more informed decisions when booking travel.”

“People should be able to understand the impact of their travel choices, and we're excited to extend the reach of the Travel Impact Model through Sabre,” added Sebnem Erzan, Head of Travel Sustainability and Transportation Partnerships at Google. “This is an association with a true alignment of values; together we look forward to advancing the travel ecosystem towards a more sustainable future.”