Amadeus Looks Ahead with Travel Trends 2024

This is an industry of dynamic change, one always evolving and adapting to the latest innovation, fashion or cultural shift.

While it is impossible to know exactly what tomorrow will bring, Amadeus’ position at the heart of the travel ecosystem gives unparalleled insight into the future.

Using the latest propriety data, industry-leading insight and expert analysis from across the organisation, Amadeus has released its annual Travel Trends research, looking at what might be in store next year.

Identified are five developments that aim to create more meaningful travel experiences for the planet, economy and the traveler.

Daniel Batchelor, vice president, global corporate marketing & communications at Amadeus, said: “After a period of recalibration and reassessment over the past few years, we are beginning to see a host of new ideas bear fruit across our industry.

“Generative Artificial Intelligence (Gen AI) will continue to exert a growing influence across the sector during 2024, while electric taxis are finally poised for take-off.

“Doing what we love, be it traveling to see our favourite music acts or using new tools to follow in the footsteps of digital influencers, will also drive bookings next year, while airlines continue to reshape their offering to respond to changing tastes.

“There is much to look forward to, and Amadeus will be working alongside our partners from across the travel ecosystem to drive change for the traveler, wherever we can.”

After the social isolation of the pandemic, when bands and musical artists were grounded for months, a boom in concerts and festivals has this year tapped into a desire for connection.

The trend is expected to accelerate as we look toward 2024.

Amadeus’ research suggests Coldplay concert dates in Romania and Greece for 2024 had a significant impact on search and booking volumes in both countries.

Flight searches to Athens, Greece, increased by 62 per cent in the week the concert was announced and the demand for short trips (within week or weekend) also saw a significant increase.