New Appalachian Triangle of Kentucky Gets $350,000 for Tourism Campaign

The new ‘Appalachian Triangle of Kentucky’ was awarded $350,000 in federal funds to launch a new tourism marketing campaign.

“It’s a seven county-wide branding initiative, marketing initiative, to draw tourists into the I75, (Highway) 80, Harlan routes,” said Corbin Tourism Director, Maggy Monhollen.

The Appalachian Triangle of Kentucky is a grouping of eight Eastern Kentucky tourism commissions, hoping to get more tourists off the interstate.

“We can work together to create a multi-day visit, so really what we are trying to do is pull people off the interstate and send them to the insular routes,” she said.

The seven counties included are Clay, Bell, Laurel, Whitley, Harlan, Knox and Rockcastle. Monhollen said they plan to hire a Louisville-based marketing firm to spearhead the campaign.

“So our intent there is to to work with them to create a brand and a marketing strategy that includes a wide variety of marketing tools, everything from an awesome video, to social and digital, there will be a print publication, so a route card,” said Monhollen

Monhollen says they hope to have the campaign ready by late-spring, ready for the summer tourism rush.

Source: WYMT Mountain News