CTO partners with U.S. Travel Shows to Boost Caribbean Visibility

The Caribbean Tourism Organization (CTO) has announced a strategic partnership with Travel & Adventure Shows, the largest travel trade show series in the United States.

This collaboration aims to enhance the visibility of Caribbean destinations in major U.S. markets, strengthening the region’s reputation as a leading travel destination.

For over 20 years, the Travel & Adventure Shows have connected millions of travel enthusiasts, advisors, and media with thousands of global exhibitors, influencing over $7 billion in annual travel bookings. Hosted in nine major U.S. cities, the series highlights diverse destinations and immersive travel experiences.

In 2025, CTO will participate in five shows—in Atlanta, New York, Chicago, Dallas, and Washington, DC—offering a platform to connect with travel enthusiasts and industry professionals.

“This partnership demonstrates CTO’s commitment to showcasing the Caribbean as a diverse and vibrant destination,” said Dona Regis-Prosper, CTO Secretary General and CEO. “We’re excited to highlight the region’s natural beauty and cultural heritage in this key market.”

CTO members will benefit from discounted booth rates and enhanced marketing opportunities as part of the agreement.

“We’re thrilled to collaborate with CTO and bring the Caribbean’s vibrancy to our audience,” said John Golicz, CEO of Travel & Adventure Shows. “This partnership underscores the Caribbean’s importance to the travel industry.”