Spain Sets New Record with 94 Million International Tourists in 2024
(AP) — Spain welcomed an unprecedented 94 million international travelers in 2024, marking the best year for tourism in the country's history. This milestone was announced by Spain’s Industry and Tourism Minister Jordi Hereu on Wednesday. The record-breaking figure represents a 10% increase compared to 2023, when 83.5 million visitors explored the country, and surpasses Spain’s previous record in 2019, just before the global pandemic.
The tourism boom came alongside a significant economic boost, with foreign visitors generating 126 billion euros ($129.8 billion) in revenue over the past 12 months. This represents a 16% increase compared to the 108.7 billion euros ($117 billion) spent in 2023. Tourism remains a vital pillar of Spain’s economy, contributing 12.3% to the nation’s gross domestic product.
Spain’s enduring popularity as a travel destination is reflected in its position as the second most visited country in the world, according to the U.N. World Tourism Barometer. While its sun-and-beach appeal continues to draw millions, 2024 saw a notable shift in tourist preferences. Cultural tourism increased by 32%, and culinary travel surged by 28% compared to pre-pandemic levels in 2019, as reported by the Tourism Ministry.
The rise in international visitors also extends beyond Spain’s traditional hotspots like Barcelona, the Mediterranean, and the Canary Islands. Inland destinations and off-season travel have grown in popularity, demonstrating a diversification in the country’s tourism offerings. In addition to European travelers, Spain saw an uptick in arrivals from the United States, Latin America, and Asia, highlighting its expanding global appeal.
This surge in tourism coincides with broader trends of global travel recovery. According to the U.N., international arrivals worldwide in January–September 2024 reached 98% of 2019 levels. For Spain, the rebound represents not only a return to pre-pandemic strength but also a testament to its strategic efforts to enhance cultural, culinary, and inland tourism.
However, the record-breaking year also comes at a time of heightened scrutiny over housing availability and the impact of tourism on local communities. As the tourism sector continues to thrive, policymakers face the challenge of balancing economic benefits with sustainable development and the well-being of residents. With 2024 setting a new benchmark, Spain looks ahead to solidify its position as a global tourism leader in 2025.
