ITB Berlin Convention 2022: A High-Level Exchange of Expert Views

Caribbean News…
23 January 2022 6:21am
ITB Berlin

A new concept for the World’s Leading Travel Trade Show in 2022: the ITB Berlin Convention will take place from 8 to 10 March 2022 as an entirely virtual event. 

This will be followed on 17 March by the Digital Business Day, a user-friendly networking platform where buyers and exhibitors can exchange views and generate successful business. Two B2B networking events with a focus on the European market and planned for the summer at selected European host destinations round off the concept.

Under the heading ’Open for Digital, Responsible & Resilient Solutions’, the focus of the ITB Berlin Convention 2022 is on digital, sustainable and resilient solutions. On the Tuesday of the event the topic will be Future & Resilience: against the backdrop of huge challenges how can and must the industry prepare for the future? 

Wednesday will be devoted to eTravel and the important topic of digitisation, which received a huge boost during the pandemic. On Thursday, the Responsible Tourism track will look at climate change, environmental protection, responsible tourism and sustainable solutions.

The international speakers at the ITB Berlin Convention are senior executives and specialists with outstanding expert knowledge. Over three days the ITB Berlin Convention, the industry’s leading think tank, will broadcast live from 10 a.m. to 6 p.m. from the studio on the Berlin Exhibition Grounds. 

Kicking off events on day one will be the opening press conference at 9 a.m. Throughout the event the entire programme will be livestreamed free of charge on Afterwards, sessions can be accessed on demand and via YouTube.

The ITB Future & Resilience Track will focus on the mega trends in industry and society and key topics concerning the global travel and tourism industry. Best practice examples from major market players and leading innovators will provide valuable insights and concrete decision-making help for shaping corporate strategies and measures. 

Under the heading ’ITB Deep Dive: Global Tourism Demand’, Peter Kautz of Statista will take a look at the prospects for the global tourism demand expected after the pandemic. His survey will highlight the trends in the world’s most important markets, including the aspect of sustainability.

At the CEO panel entitled ’Destination and Mobility Choice: Tectonic Shift or Back to Normal’, Dr. Eduardo Santander, executive director of the European Travel Commission (ETC), Dr. Klaus-Ulrich Sperl, CEO of DER Touristik DMC and member of the international board of DER Touristik Group, and Michelle Woodley, president of Preferred Hotels and Resorts, will discuss whether and how the industry will change after the global crisis.

Preparations are also being made for an ITB Ministers' Round Table in partnership with the Global Travel & Tourism Resilience Council and Jacobs Media. The focus will be on the important role of politics and how it can help to establish broad-based resilience against future crises.

The pandemic has given digitization a huge boost. Home working, Zoom meetings and electronic payment solutions have noticeably changed everyday life. These trends have also massively impacted the travel industry. On day two of the convention the eTravel track will focus on the numerous aspects of digitisation in the tourism industry, with experts discussing fascinating trends, prospects and best practices.

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