Princess and Cunard Join Forces

Princess Cruises and Cunard Line are merging their sales forces after bringing under one management the two line´s operations and port planning and Cunard moving from Miami to Princess´ offices in southern California.

Both lines fall under Carnival´s P&O Princess International division, which is overseen by Peter Ratcliffe. The consolidated sales force is divided into four regions, each overseen by a current regional sales director.

Cunard´s former vice president of sales, Lee Robinson, becomes the vice president-field sales, and Princess´ current vice president of sales, Jim Baer, was named vice president of national account sales for the new, combined organization.