Amadeus, Marriott International Sign Deal to Use ACRS
Amadeus has announced an agreement with Marriott International to deploy the Amadeus Central Reservations System (ACRS).
It is hoped the deal will help modernise the hotel giant’s reservation infrastructure in the coming years.
Integrating the ACRS will ultimately replace Marriott’s proprietary reservations system and expand its commerce capabilities, including enabling travellers to personalise their trips.
The system will provide greater flexibility in choosing guest room attributes, and purchasing products like spa and golf when booking a stay.
The ACRS has been built to support the needs of enterprise hotel companies, including the integration of the hotel brands’ proprietary ecosystem, such as property management systems, loyalty programs, revenue management systems, data warehouses and other third-party systems.
Streamlining the integration points through a modern CRS platform increases operational efficiency and reduces IT complexity for both corporate and on-property users.
The cloud technology architecture further enables ultra-high availability and ultra-fast response times, with the additional benefit of resilient, seamless servicing.